Roxy Williams - Founder

Roxy Williams, owner and lead artist of Makeup by Roxy, has grown her award-winning business here in the Lehigh Valley over the last fourteen years. Roxy is known not only for her attention to detail, flawless makeup applications, and natural talent with her brushes - but also for her exceptional customer service and open mirror policy. She welcomes each and every client to watch the glamour happen, to feel comfortable, confident, and their absolute best!

Roxy has taken the time to ensure that her carefully selected team of nine beauty professionals - known as “Team Makeup by Roxy” - are always on the leading edge of the beauty industry. Together, they continuously update their education and knowledge to bring both high quality skill & enthusiasm to every appointment.

Roxy’s diverse portfolio includes a variety of experience - with her work being featured both locally and internationally in print, film, runway, and at hundreds of weddings each year. Team Makeup By Roxy services include makeup for all occasions, event hair styling, and custom color spray tans..

Awarded Best Makeup Artist of the Lehigh Valley three years in a row (2015, 2016, and now 2017) by Lehigh Valley Style magazine, Team Makeup by Roxy continues to raise the bar for luxury makeup artistry and beauty of the everyday woman one happy client at a time!

No matter the occasion, our services are available both in studio or on-location!

A note from Roxy;

"I am often asked how I got started in makeup... Well, long story short - I stepped out of my comfort zone!

What started off as a hobby, getting friends and family ready for special occasions - has flourished, with hard work and dedication, into a career and I couldn't be more excited to share my love for makeup artistry with the world.

But, it wasn't always this way... In the fall of 2004, I was accepted and enrolled to attend Temple University in Philadelphia for Law. Against the recommendations of my family and friends I decided to take a moment for myself, and hold off on schooling, to travel.

In the midst of my worldly adventures and travels on a whim, I met a photographer who convinced me to model. After a painful attempt, I admitted I was on the wrong side of the camera and my true passion was on the working side - with my makeup brushes. This photographer, Harry Connor of Connor Portraits, must have seen my eagerness to pursue makeup as a career. He & his wife Janie warmly welcomed me with open arms into the world of photography, with a chair in his studio and an offer to be booked for his clients. 13 years later, our friendship and our careers have flourished! Who would have thought!

Along the last 14 years, I have held positions with retail makeup lines such as MAC Cosmetics & The Estee Lauder Companies. In addition to working hands on with cosmetic brands, I have also pursued individual certifications and classes to further my techniques knowledge and experience. I have had the love and support of my family and have met wonderful clients who have become friends, all of which continue to support the Makeup by Roxy dream. And, I've been lucky enough to have work along side of some of the nations leaders in the wedding, photography and makeup industries. At the end of the day, I can say that I truly love what I do. There is always room to grow, and I continue to push to further myself, and now my team, to our fullest potential.

Each and every day I wake up holds new and exciting makeup services, in new and exciting locations! Not to mention, walking into an amazing makeup studio with the ultimate dream team by my side.

I am a firm believer that what is meant to be, will be...and with the passion I hold for artistry - I ended up exactly where I need to be."


Roxy's Accomplishments, Clients & Past Features include;
Bridal, Model Portfolio, Event & Featured Artist.
Celebrity Application, Major TV Advertising & Print Campaigns.
*credited under Roxy Williams, and previously Roxy Germano.

- Certified MAC Cosmetics Artist
- Resident Artist for Harry Connor of Connor Portraits, Summit Hill PA
- GIRLS of NEPA Calendar with Lynsey Noel Photography
- Firehouse (band)
- Andrea Bocelli
- Rockstar UpRoar Tour Scranton - 2011
- Devils Folly Haunted Barn SpecialFX artist
- National Ad Campaign for 'Sure Stick Dart Polisher'
- Model Portfolio updates with Miss World Nude Aspen Reign
- Portfolio updates for The Bunny Ranch, Love Ranch South & Alien Cathouse
- Bunny of the Month November 2015, Stacy Tyler
- Bunny of the Decade, Air Force Amy
- Penthouse Magazine for Sarah Hunter Feb 2014, Ivy Lee 2014
- On Point Magazine with Piper Rose & Freddie Reed Photography 2015
- Fast Lane Biker Magazine
- Mix Magazine - The Morning Call
- 97.9x Calendar Girls
- Wink Pinup Online Blog
- Crayola, LLC.
- Freedom Auto Group
- Billboard Magazine - Amani Duncan of Martin Guitars, July 2016
- District Attorney John Morganelli 2018 Campaign
- Philly In Love Feature "Haunting Bride"
- Borrowed & Blue Blog
- Ruffled Blog

...& more!

Makeup by Roxy has also won several prestigious awards over the years;

Lehigh Valley Style Best Makeup Artist 2015, 2016, 2017 & 2018
Lehigh Valley Happening Best Makeup Artist Finalist 2015
Lehigh Valley Happening Best Makeup Artist for On-Location Winner 2016, 2017
Lehigh Valley Happening Best Makeup Salon/Spa Location 2017
Wedding Wire Couples Choice Award 2016, 2017, & 2018
Lehigh Valley Finest Under 40 Cystic Fibrosis Foundation 2016